Aromatherapy is for the total mind and body.

Our driving force is helping you find yours.

Feel Confident.

Confidence starts from within. We provide women with underwear that makes them feel special and empowered, every day or night.

Live Comfortably.

Women’s lives are challenging enough, your underwear shouldn’t be a source of discomfort. Effleure only uses high-quality, soft fabrics that never pull or bunch.

Connect With Your Senses.

Undies can be more than a cover for your lady bits. They can boost your beauty swagger and attitude.

It All Starts With The Basics

What makes every woman feel confident is as unique as what makes them original. That’s why we’ve combined timeless designs and luxurious scents so that you can mix and match to fit your personal style. Our goal is to help you look and feel your best.

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Be the CEO of your future self.

Effleure founder Virginia Marcolin got her start in fashion buying in NYC at Henri Bendel and Charivari. She then jumped the pond and headed to London to lead lingerie, nightwear and swimwear buying at Selfridges. 

Upon returning to Montreal, Virginia was inspired by burgeoning female entrepreneurs and decided to go out on her own, launching an online business for large cup-sized women, followed by a base layer athletic wear brand, before founding Effleure.

Effleure is a combination of Virginia’s trend setting expertise in lingerie and her passion for aromatherapy.  As a certified aromatherapist and mental health advocate, Virginia knows first-hand the power of scent.  The impact that it has on mind and body, to give women another tool to be their best self.

“I believe that aromatherapy can be your scented superhero, swooping in to rescue your mind from the chaos with its superpowers. If you’re looking for everyday calm and clarity why not infuse an everyday essential like underwear?”

~ Virginia Marcolin, Founder, Certified Aromatherapist, Intimates Expert

Partnering With Charities to Improve Our World

Effleure’s aim is to empower women through confidence. We also want to give back to our local and global communities and to those who need a bit of extra strength. Therefore we have the idea to partner with a different charity for each scent we offer: $1 of every sale goes to that scent’s partner charity. Charity Navigator and Charity Intelligence Canada, the industry’s gold standards for charity evaluation, has highly rated each of our chosen charities. The non-profit organizations we have selected are as follows:  

French Vanilla + The Shoebox Project (

For this very feminine scent, we chose a charity aiming to give homeless and impoverished women confidence and put a smile on their face – a mission that falls in line with ours. 

The Shoebox Project collects and distributes gift-filled shoeboxes to local women impacted by homelessness in communities across Canada and the US. Each Shoebox is filled with items valued up to $50 that aim to enhance self-esteem and reduce feelings of isolation for vulnerable women. Learn more at  

Dark Chocolate + buildOn (

What kid doesn’t love chocolate? For this scent, we chose to focus on future generations – specifically, helping impoverished and illiterate children across the globe. 

At home or abroad, buildOn's mission is to break the cycle of poverty, illiteracy and low expectations through service and education. We empower US urban youth to transform their neighborhoods and the world through intensive community service. Globally, we’re constructing a new school every two days in some of the economically poorest countries around the world. Learn more at 

Black Coconut + charity: water (

The Earth’s water crisis is at the forefront of our minds at Effleure. We take clean water for granted in Canada and the US but many developing countries lack access to clean water resources.

Our clean, tropical Black Coconut scent inspired us to take action and #fightdirty. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing countries throughout the world. Learn more at 

Lavender + Brain & Behavior Research Foundation (

We all know the soothing and mood-stabilizing benefits of lavender. As someone living with bipolar disorder, this foundation is dear to my heart and I personally feel compelled to help strengthen the often-misunderstood community of those afflicted by mental health illness. 

The Brain & Behavior Research Foundation is committed to alleviating the suffering caused by mental illness by awarding grants that will lead to advances and breakthroughs in scientific research. Learn more at 

We see (and smell) lingerie differently.

What makes every woman feel confident and sexy is as unique as what makes them original. That’s why we’ve combined timeless designs and luxurious scents so that you can mix and match to fit your personal style. Our goal is to help you look and feel your best from the bedroom to the boardroom so that you can conquer the world as the force you were meant to be.