Our driving force is helping you find yours.
Confidence starts from within. We provide women with lingerie that makes them feel special and empowered, every day or night.
Women’s lives are challenging enough, your underwear shouldn’t be a source of discomfort. Effleure only uses high-quality, soft fabrics that never pull or bunch.
Connect With Your Senses.
Take sensory experiences to the next level. Our lingerie looks beautiful, feels incredible and smells enticing; just choose the style and scent that connects with you.
It All Starts With The Basics
We see (and smell) lingerie differently.
What makes every woman feel confident and sexy is as unique as what makes them original. That’s why we’ve combined timeless designs and luxurious scents so that you can mix and match to fit your personal style. Our goal is to help you look and feel your best from the bedroom to the boardroom so that you can conquer the world as the force you were meant to be.Shop Now
A Story of Confidence, Hope, and Sensuality
After catching a whiff of perfume while sorting through a drawer of expensive underwear, Virginia Marcolin realized there must be a way to combine the power of scent with the visual attraction of lingerie for a more sensual, sensory-driven experience that makes the wearer feel special and her partner highly aroused. At the same time, reeling from a challenging season in her personal life, she felt compelled to create a brand that leads women to feel confident, sexy and empowered. After connecting with Durascent (™), the project came to life and Effleure was born.
From Fashion Buyer to Entrepreneur
Effleure founder Virginia Marcolin got her start in fashion buying in New York City, first as an intern at Henri Bendel, then as an assistant buyer at Charivari. In 1995, after a move to London, she found herself as a lingerie, nightwear and swimwear buyer for Selfridges, the prestigious department store; here is where she fell in love with all things lingerie. Several years later, after moving back home to Montreal, she launched a lingerie website for large cup-sized women, which found great success.
Now, with the launch of Effleure, Virginia is focusing her efforts on building a lingerie brand that empowers women, and builds courage and confidence in and out of the bedroom. Her goal is to build a high-end, successful lingerie brand that inspires confidence and sexiness in legions of women across the globe while giving back to charities.
Partnering With Charities to Improve Our World
Effleure’s aim is to empower women through confidence and owning one’s sensuality. We also want to give back to our local and global communities and to those who need a bit of extra strength. Therefore we have the idea to partner with a different charity for each scent we offer: $1 of every sale goes to that scent’s partner charity. Charity Navigator and Charity Intelligence Canada, the industry’s gold standards for charity evaluation, has highly rated each of our chosen charities. The non-profit organizations we have selected are as follows:
- choosing a selection results in a full page refresh
- press the space key then arrow keys to make a selection